Clients in the News | 7.31

StarCycle to Open in the Peloton Apartments | West Coast Grocery is Open to the Public | SuperDeluxe is Turning Heads | Third QuickFish to Open in the Pearl


StarCycle will open its first urban Portland location occupying 3,185 SF of ground floor retail space in the Peloton Apartments, a new mixed-use development located at 4141 N Williams Ave! Known for providing a full-body workout designed for “everybody – and every body”, StarCycle fills a need for boutique fitness in the Williams/Vancouver neighborhood and plans to open in late 2018.

“As the Williams District / Boise neighborhood continues to expand, we’re excited to add a popular spin studio to the mix of retailers, restaurants and bars that line the popular thoroughfare,” said Brian Greeley, Vice President at Urban Works. “StarCycle is a well-known, premier fitness studio, and we look forward to seeing the success of their first urban location near the intersection of North Williams Avenue and Northeast Mason Street.”


West Coast Grocery Company

West Coast Grocery Company is officially open! Residing in the Luxury Bread Building, WCGC has been a longtime anticipated brewery for beer lovers. The New School featured a two part series, written by owner/founder of WCGC Charlie Hyde, that chronicled their journey as a startup Portland brewery, where they tracked the progress of the taproom and listed the many collaboration beers that WCGC created prior to opening, “To date, our collaborations include beers with Laurelwood, Buoy, Baerlic, Level, Victor 23 and Breakside. The WCGCo/Breakside collaboration IPA “Bo de ga” was just recently tapped at Breakside’s slabtown location. It tastes delicious.” – Charlie Hyde

The Portland Mercury published an article that touched on the breweries’ name quoting, “Lifelong Pacific Northwesterners might already be familiar with the West Coast Grocery Company name, which has a long history here—as an actual grocery warehouse. Hyde’s great-great-grandfather founded the Tacoma, Washington-based business back in 1891, and multiple warehouses from Salem to Seattle distributed goods to stores throughout the area all the way up until 1985.”

We are excited to head over and check out the new space and try the beer!



SuperDeluxe opened its doors on July 16th to a long line of cars and a crowd; Micah Camden and Matt Lynch, founders of Little Big Burger, rolled out this old-school burger drive-thru concept to challenge places like McDonald’s and Burgerville, “We know we’re up against giants, but,” he said, “we intend to beat them with better food at better prices. We’ll have a McMuffin you can feel good about and spend less than you would with those clowns.” – Micah Camden, Interview with OregonLive.

Simpsons Creator and fast-food connoisseur Bill Oakley posted an Instagram review quoting, “This is the best burger that I’ve ever had in Portland.” which undoubtedly added people to the crowd that has been filling up every table and wrapping around the drive-thru for the past two weeks. Brooke Jackson-Glidden of Eater PDX braved the crowds on opening day, “The kitchen at Super Deluxe is well-stocked and moving during the lunch rush, and every table is full. There’s no discernible pattern in the diners, really — all ages are represented, including several families, packs of teenagers, and solo fry enthusiasts.” The title of her article was Foster-Powell’s SuperDeluxe is Nostalgia at its Finestwhich gives us all great insight on what to expect!



QuickFish is opening its third location in the Heartline Building, located in the Pearl District at 1241 NW Johnson Street! Their first location was in downtown Portland and quickly to follow was a second in Denver, CO. Sustainable Restaurant Group, the company behind QuickFish and Bamboo Sushi, plans to keep expanding these restaurants. Eater PDX recently published an article about the exciting news. QuickFish is Bamboo’s fast-casual “poke bowl” restaurant, and just like Bamboo, they make sure to include the fish of choice’s location and method of catch on the menu. The restaurant has a mixture of signature bowls along with a build-your-own option that allows the customer to pick their protein, greens, mix-ins and sauces to make up their bowl.

QuickFish will be joining the Heartline with Kure Juice Bar and Little Bean on August 15th! There are three leasable spaces left in the building, which you can read more about on the Heartline Listing page.

If you missed it, the NY Times recently published an article about the Heartline Building, which we quickly recapped here!